Industry Impact

Why is it important to promote tourism? Tourism provides a solid economic benefit to our local economy. A healthy tourism industry has a positive economic impact that pays dividends in ways we don't always realize.

Tourism is Big Business

In 2024, tourism in Clark County continued to be an economic driver. In Clark County, the tourism industry fueled more than:

  • $756.8 million in total direct visitor spending;
  • 7,631 tourism related jobs; and,
  • $108.3 million in state & local tax revenues.

In 2025, average hotel occupancy in Clark County was 67.3% with more than $1.268 million collected in Lodging Tax and an ADR (Average Daily Rate) of $135.40. For a national perspective on tourism, visit U.S. Travel's website to view a highlight of country-wide travel impacts.

2025 Tourism Impact Graphic

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