With over three generations of fans, Bret Michaels is revered as a megastar in the entertainment industry. One of music’s most iconic and enduring singer/songwriters, Michaels’ massive success includes selling over 50 million records worldwide and numerous hit singles such as "Every Rose Has It’s Thorn", "Go That Far" and "Nothing But A Good Time".
The Poison front man has built his brand piece by piece and retaining ownership and control of his own personal brand has solidified Bret as a successful entrepreneur. In the words of former Viacom CEO Judy McGrath, this has made Bret a 'cultural touchdown'. Bret has produced and stared in record-breaking hit TV shows, (Rock of Love with Bret Michaels, Life as I know it with Bret Michaels and Travel Channel’s Bret Michaels Rock My RV), is a Celebrity Apprentice winner and was voted NBC Apprentice fan favorite.
Michaels, the son of a veteran and a lifelong diabetic, has always made giving back a priority throughout his career. His Life Rocks Foundation continues to provide support to many charities and causes around the globe.